social media
Analysis
Why Influencer Marketing is Unique and Even More Vital for B2B Marketers
In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.

Analysis
Is The Space For Local Digital Marketing Services Expanding — Or Consolidating?
Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
