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Analysis How OkCupid’s Provocative ‘DTF’ Local-Focused Ad Campaign Lifted Its Social Media Presence By 50 Percent "We've been running the DTF campaign in a handful of cities, but the messaging is always tweaked and targeted to reflect local sensibilities," says CMO Melissa Hobley.

David Kaplan

By David Kaplan, Aug 1st

Analysis Why Influencer Marketing is Unique and Even More Vital for B2B Marketers In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.

By Richard Wong, Jul 3rd

Analysis Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing, writes Richard Wong.

By Richard Wong, Jun 21st

News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP.

David Kaplan

By David Kaplan, Jun 20th

Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."

David Kaplan

By David Kaplan, Apr 23rd

Analysis As It Turns Out, Influencer Marketing Appears To Be Working — On Major Advertisers "We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, and drive engagement," says ANA CEO Bob Liodice.

David Kaplan

By David Kaplan, Apr 3rd

Analysis How Brands Can Get Better Organic Visibility with Instagram Stories Instagram Stories usage has exploded, and brick and mortar stores especially have been creating unique ways to get in on the action – incentivizing both in-store and online purchases, writes Socialbakers' Jordan Julian.

By Jordan Julian, Mar 19th

Analysis Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing On average, SMBs use just three social media networks, while less than half see it as a "smart" investment, says Borrell Associates' Corey Elliott.

David Kaplan

By David Kaplan, Mar 8th

Analysis It’s Not Amazon That Should Scare Retailers, It’s Facebook "Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working."

David Kaplan

By David Kaplan, Feb 23rd

Analysis Valentine’s Day Stats Marketers Need To Know Valentine's Day is inherently social and local, so SocialCode's Diana Gonimah runs the numbers on how the different platforms will impact the heavy spending holiday.

By Diana Gonimah, Feb 13th

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