Why Snap Acquired Online-To-Offline Attribution Provider Placed
As Snap is under pressure to prove its geofilters can drive store visits and sales, it is turning to Placed, which has pioneered the idea of location-based attribution.
By David Kaplan, Jun 6th
Think With Google: Gen-Z Teens Are Moving From Texting To Messaging Apps
It's part of the reason that chatbots resonate so deeply with the younger demographic.
By Lauryn Chamberlain, Apr 18th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
Brands Can Now See When Snap Ads Drive Consumers To Store Locations
With 'Snap to Store,' the company takes aim at proving online-to-offline conversions.
By Lauryn Chamberlain, Apr 13th
Instagram Updates Direct Messages To Include Disappearing Photos, Videos
Once again, Instagram looks more like Snapchat. Can marketers use the update to their advantage?
By Lauryn Chamberlain, Apr 12th
Wendy’s Finds Location-Based Search Is ‘Critical’
Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by.
By David Kaplan, Apr 7th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the rise of voice assistants to Yelp's acquisition of Turnstyle.
By Lauryn Chamberlain, Apr 7th
Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
Dunkin’ Donuts Warms Up Geofilters For Spring Promo
Snapchat is a great place for content creation that helps to enhance the in-store experience at Dunkin’ Donuts, says DD's Melanie Cohn.
By David Kaplan, Apr 3rd
Snapchat Rolls Out A Major Search Update
Users can now search Snap Stories by topic, finding everything from burgers to basketball games. Is Snapchat becoming a search engine?
By Lauryn Chamberlain, Apr 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th