Dunkin’ Donuts Rolls Out Virtual Gift Card Via Mobile App For Veteran’s Day Promotion
"This is Dunkin’ Donuts’ first national offer for Veterans Day, and we are so happy to show our appreciation and keep our veterans and active duty military running on Dunkin’," the QSR chain says.
By David Kaplan, Nov 6th
Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know
Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab's Scott Elchison and Richard Yao unpack the details.
, Oct 2nd
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
How Will Visual And Voice Search Evolve?
"We could go from heat mapping clicks on a page to now 'emotion mapping,'" says Bing Ads' Purna Virji.
By David Kaplan, Jul 17th
Geo 101: What Do Marketers Need To Know About Snap Map?
It's not just for helping teens find out where their friends really are: In the near future, Snapchat's Snap Map will likely help brands to target users based on real-world visits.
By Lauryn Chamberlain, Jul 11th
Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads
Are there any location platforms Snap isn't working with?
By David Kaplan, Jun 28th
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
Powered by Mapbox, OpenStreetMaps, and DigitalGlobe, Snap Map is billed as a 'living, breathing location tool designed to inspire users to take action.
By David Kaplan, Jun 21st
Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix
A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.
By David Kaplan, Jun 13th
What Snap’s Acquisition of Placed Says About The Value Of Location Tech
The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why.
By David Kaplan, Jun 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th