Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th