SMBs
Analysis Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach," Madorsky says. David Kaplan By David Kaplan, Aug 17th
Retail How DUMBO Boutique Glam Expressway Quadrupled Revenue By Moving From ‘Clicks -To-Bricks’ 'A physical store helps people discover the site — and vice versa,' says founder & CEO Lindsay Stuart. Lauryn Chamberlain By Lauryn Chamberlain, Aug 6th
Analysis Amazon Says Prime Day Spreads Success To SMBs Globally Worldwide, purchases from SMBs via Amazon exceeded more than $1 Billion during the Prime Day period, the e-tail giant says. David Kaplan By David Kaplan, Jul 18th
Analysis Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site With competition for the top spots fierce, Early Bird Digital Marketing's Sherry Bonelli presents three SEO strategies marketers should add to their search engine optimization arsenal. Sherry Bonelli By , Jun 20th
News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP. David Kaplan By David Kaplan, Jun 20th
Google Google My Business Update Promises Agencies More Ease In Managing Multiple Locations All registered agencies can now manage thousands of locations within a single Organization Account with fast performance—you’re no longer limited to 100 locations per account, says Google My Business. David Kaplan By David Kaplan, Jun 6th
Analysis How Branded Restaurants Group Makes The Most Out Of Influencer Marketing "There are people who have millions of followers, and they're not really the people that we're looking for," says Branded Restaurants' Julie Zucker. David Kaplan By David Kaplan, Jun 6th
Analysis Influencer Marketing: How to Use Influencers to Market Your Business 71 percent of consumers are more likely to make a purchase based on social media referrals. Sherry Bonelli details how to use that to your advantage. Sherry Bonelli By , May 31st
News NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution “Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas. David Kaplan By David Kaplan, May 22nd
Analysis Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains. David Kaplan By David Kaplan, May 9th
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Featured News
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th