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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web, from Amazon's rollout of 'Storefronts' to how marketers need to build loyalty programs today.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 21st

Analysis Pitney Bowes Opens Up Geospatial Analytics For Immediate Online Purchase "The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams," says Pitney Bowes Dan Adams. "With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need."

David Kaplan

By David Kaplan, Sep 11th

Analysis Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how.

By Ari Brandt, Aug 30th

Analysis Google My Business Just Made Online Discovery Easier For 2.5 Million ‘Veteran-Led’ Brick-And-Mortar Businesses "If your business is owned, led, or founded by a veteran, you can enable this 'Veteran-Led' attribute through Google My Business, and it will appear on your Google listing alongside other details like 'Has Wifi' or 'Outdoor Seating,'" says Google Data Scientist Sean O’Keefe.

David Kaplan

By David Kaplan, Aug 28th

Analysis Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland.

David Kaplan

By David Kaplan, Aug 24th

Analysis Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach," Madorsky says.

David Kaplan

By David Kaplan, Aug 17th

Retail How DUMBO Boutique Glam Expressway Quadrupled Revenue By Moving From ‘Clicks -To-Bricks’ 'A physical store helps people discover the site — and vice versa,' says founder & CEO Lindsay Stuart.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 6th

Analysis Amazon Says Prime Day Spreads Success To SMBs Globally Worldwide, purchases from SMBs via Amazon exceeded more than $1 Billion during the Prime Day period, the e-tail giant says.

David Kaplan

By David Kaplan, Jul 18th

Analysis Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site With competition for the top spots fierce, Early Bird Digital Marketing's Sherry Bonelli presents three SEO strategies marketers should add to their search engine optimization arsenal.

By Sherry Bonelli, Jun 20th

News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP.

David Kaplan

By David Kaplan, Jun 20th

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