Amazon Prime Day Set For July 16 — What Does It Mean For Retail?
Despite Amazon’s own success with Prime Day, competing retailers and brands selling on Amazon are also finding ways to capitalize during this emerging shopping event and beyond, says eMarketer.
By David Kaplan, Jul 3rd
Over One-Third Of US Consumers Own Multiple Smart Home Devices
The majority say they believe that connected home technology will change their lives significantly in the next several years.
By Lauryn Chamberlain, Apr 2nd
The Majority Of Amazon And Google Smart Speaker Owners Will Buy Another
And they'll stick with the same brand when they do.
By Lauryn Chamberlain, Jan 4th
What The Shift To An ‘AI-First World’ Means To Brands — And To Google
“We're living in a time where people are turning to their devices, not just for information, but to actually take actions for them,” said Google’s Naomi Makofsky at Yext’s Onward 17 conference.
By David Kaplan, Nov 28th
Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019
At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer.
By David Kaplan, Sep 1st
Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices
"Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus.
By David Kaplan, Aug 31st
What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow.
By David Kaplan, Aug 16th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th