4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution
Recent deals with set-top box providers and the ability to connect ads and shoppers at the SKU-level is where the mobile-first ad tech company is setting its sights.
By David Kaplan, Dec 28th
Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
The data represents 15 different retail sectors and over 300 separate retail categories.
By Daniel Parisi, Nov 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th