Screenvision Expands SITO Alliance To Behaviorial Analytics, CRM
SITO Mobile has created a separate data management platform to connect location and behavioral data.
By David Kaplan, Mar 9th
Can Geotargeting And Mobile Video Drive Store Visits?
SITO Mobile believes it can. The company is incorporating video to its location-based ad targeting and Real-time Verified Walk-in Products.
By David Kaplan, Jul 28th
Retargeting Drivers At The Gas Pump Promotes Higher Ad Recall Versus Other OOH
GSTV chose SITO Mobile to help extend its video ads to the 60 million monthly viewers who pass through its service station kiosks.
By David Kaplan, Mar 16th
SITO Elect Shows Location Ads Moving From Retail Into ‘Geo-Politics’
Like retail, which paved the way for proximity marketing, all politics is local.
By David Kaplan, Feb 22nd
Beacons At The Movies: Screenvision And Mobiquity Add Proximity Marketing To Cinema Network
Initial installment places beacons in 300 theaters to complement an existing geofencing program.
By David Kaplan, Jan 28th
SITO Mobile Begins Canadian Expansion With OOH Deal
Working with Toronto’s Cieslok Media, the geo-data specialist is continuing to look outdoors as well as indoor.
By David Kaplan, Dec 2nd
The GeoMarketing Top 5 Countdown
So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween.
By Lauryn Chamberlain, Oct 30th
Aurea Taps SITO Mobile’s Location Tech To Power CRM Programs
Mobile messaging is more meaningful when consumers’ shopping history is informed by where they are.
By David Kaplan, Oct 28th
New Hires: SITO Mobile And Engage:BDR Make Leadership Additions
As online-to-offline marketing companies wrap up 2015 and plan for 2016, expect more changes at the top.
By David Kaplan, Oct 26th
SITO And LiveRamp Team Up To Bridge Offline CRM Data And Geo-Targeting
The integrating of data sets could help clients of both companies better time their respective ad delivery and marketing programs.
By David Kaplan, Jul 31st
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th