What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow.
By David Kaplan, Aug 16th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
BIA/Kelsey: Mobile Search Is Cannibalizing Desktop
Google and Bing are the beneficiaries, naturally, said Mark Fratrik, SVP and chief economist at BIA/Kelsey.But what happens as Alexa search rises?
By David Kaplan, Jul 12th
About 14 Percent Of iPhone Owners Plan To Buy Apple Homepod
Apple may have to catchup to Amazon Echo and Google Home in the voice-activated device game, but a Raymond James analysis shows that consumers are already interested.
By David Kaplan, Jul 7th
Can Samsung Digital Assistant Bixby Find Its Voice?
The competition among voice-activated assistants is only just beginning.
By David Kaplan, Jul 5th
U.S. Consumers Use Voice-Activated Tech More Than The Rest Of The World
49 percent of U.S. consumers use their voice assistants on a weekly basis, compared with 31 percent of global respondents, according to a joint JWT, Mindshare, Innovation Group study.
By David Kaplan, Jun 29th
Amazon Alexa And OpenTable Will Show You To Your Table Now
“With OpenTable’s Alexa skill, booking a restaurant reservation is as easy as saying ‘Alexa, ask OpenTable to make me a reservation’ at your favorite restaurant and you’ll be set," says OpenTable's Catherine Porter.
By David Kaplan, Jun 28th
Number Of Connected Intelligent Assistants Set To Exceed Global Population By 2021
Globally, the native digital assistant installed base is set to surpass the world's population of 7 billion people within four years, says Ovum Research.
By David Kaplan, Jun 1st
Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location
Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.
By David Kaplan, May 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th