Analysis Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't.
Analysis What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads Apple's WWDC was about more than MeMojis, as "Siri Shortcuts" has implications for the future of SEO as voice activated assistants steer users' queries to "preferred answers."
Analysis Why Brands Still Need Bing As Apple Switches Siri And Spotlight Search To Google "If you're not focusing on ranking well on Bing, you lose traffic while exposing yourself to too much dependence on Google," says Yext's Duane Forrester. "That’s dangerous, as when Google shifts its algorithm, you could be crushed."