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Analysis This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle.

David Kaplan

By David Kaplan, Aug 26th

Analysis As Beacons Reach Two-Year Mark, Industry Needs To Tackle Inaccuracy, Publisher Acceptance Meanwhile, Unacast PROX network adds two dozen partners to expand beacon retargeting.

David Kaplan

By David Kaplan, Nov 25th

News Opera Mediaworks Organizes Beacon Developer Alliance The mobile ad platform has lined up eight partners with the promise of moving micro-targeting from “ad hoc ads” to “enhancing consumer experiences.”

David Kaplan

By David Kaplan, Jan 21st

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