Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable
Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.
By David Kaplan, Jul 2nd
Why IoT And Location Tech Spending Is Surging In Healthcare
By Lauryn Chamberlain, Aug 8th
Foursquare Seeks To Show Off Its Artistic Side With Its In-House Creative Shop Sixteen
By David Kaplan, Aug 7th
How DUMBO Boutique Glam Expressway Quadrupled Revenue By Moving From 'Clicks -To-Bricks'
By Lauryn Chamberlain, Aug 6th