GameStop’s Recipe For In-Store Success: Follow The ‘Cheers’ Model
By combining advanced data with making sure sales associates ‘know your name,’ the gaming retailer is able to align online/offline marketing at scale.
By David Kaplan, Aug 6th
GeoMinds: Three Online Hacks That Can Create In-Store Conversions
There's no need to online vs. offline for brick-and-mortar businesses. Formstack's Chris Lucas shows how to avoid retail channel conflict.
Chris C. Lucas
, Aug 3rd
Square Adds Inventory, Omnichannel Management To SMB App Marketplace
With the intention of bringing enterprise tools to small biz, the POS provider is expanding its offerings beyond transactions.
By David Kaplan, Jun 3rd
GameStop Ups The Ante On The In-Store Experience
The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.
By Nicole Spector, Nov 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th