Showrooming Archives |

Showrooming

Analysis The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.

David Kaplan

By David Kaplan, Oct 6th

Analysis How Bad Was Amazon Prime Day For Retail Foot Traffic? "Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day," says Sense360 CEO Eli Portnoy.

David Kaplan

By David Kaplan, Jul 25th

Retail E-Commerce Brand Jet Teams With Domino Magazine On Digital/Physical ‘Experience’ The Walmart-owned Jet and the home decor media company Domino have created a pop-up shop in Brooklyn with the connecting 'showrooming' for online and offline shopping with a summer theme.

David Kaplan

By David Kaplan, Jun 2nd

Google Think With Google: 43 Percent Of Electronics Shoppers Are Showrooming Nearly three-quarters of consumers go to an electronics store to check prices and plans, Google finds many are look to their phones for the same products.

David Kaplan

By David Kaplan, Mar 2nd

CMOs Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships? Part lounge, part art gallery, part automoble showroom: Cadillac opened its New York brand experience center in May and the space's influence is soon to be felt at car dealers across the country.

David Kaplan

By David Kaplan, Oct 11th

Analysis Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Jul 12th

News Swirl Hands Brick-And-Mortars A Weapon To Battle Amazon Showrooming Swirl’s integration Bluetooth beacons, wi-fi, and GPS location signals on its new Mobile Presence Management and Marketing platform is premised on the notion that personalization is best achieved in person and in-store.

David Kaplan

By David Kaplan, May 19th

Retail Mobile Will Drive $689 Billion In Store Sales During 2016, Smith Micro Forecasts Combining real-time location information with historical geo-data is the key to winning the battle over the likes of Amazon — and grabbing a chunk of the change.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 8th

News Showrooming Trend: Older Shoppers Catching Up To Millennials When it comes to a digital shopping companion, 35-to-54 year-olds prefer tablets to smartphones, the IAB finds.

By Daniel Parisi, Nov 30th

Retail GameStop’s Recipe For In-Store Success: Follow The ‘Cheers’ Model By combining advanced data with making sure sales associates ‘know your name,’ the gaming retailer is able to align online/offline marketing at scale.

David Kaplan

By David Kaplan, Aug 6th

Load More

Featured News