Showrooming
Analysis
Blis: 36 Percent Of Consumers Browse Mobile And In-Store Simultaneously
"By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion," says Gil Larsen, VP Americas at Blis.
Analysis
How Bad Was Amazon Prime Day For Retail Foot Traffic?
"Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day," says Sense360 CEO Eli Portnoy.
CMOs
Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships?
Part lounge, part art gallery, part automoble showroom: Cadillac opened its New York brand experience center in May and the space's influence is soon to be felt at car dealers across the country.
