Why the Food Court is the New Department Store
Awareness of the patterns and preferences that govern foot traffic, whether at a restaurant or a retailer, comes down to location data, writes UberMedia's Eric Aledort.
By Eric Aledort, Dec 14th
Do Retailers Need A ‘Homepage’ For Indoor Places?
Mappedin's 'digital directory interface' represents a step forward for the standard mall directory, updating retail information according to time of day, promos, and any other change that impact shopping choices.
By David Kaplan, Jul 19th
To draw connected consumers, the future of retail is about having fun with live fashion shows and virtual reality headsets, says analyst Deborah Weinswig.
By David Kaplan, Mar 1st
Unacast Unveils Proximity Retargeting Network To Malls, Airports — And College Football
The Norwegians behind Jay Z’s Tidal have shifted from ‘Tidal’ waves to beacon waves with plans to harmonize place-based marketing channels in the US.
By David Kaplan, Jun 16th
Malls Step Up Mobile Deals With StepsAway
Several malls in the U.S are using StepsAway’s mobile platform to let retailers shoot micro-targeted ads to on-premise shoppers. All it takes is public wi-fi.
By Nicole Spector, Nov 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th