How Amazon’s $13.7 Billion Whole Foods Acquisition Will Alter The Grocery Space – And Each Other
The deal will quickly solve Amazon's grocery ambitions as well as Whole Foods' lagging tech -- while putting enormous pressure on local rivals and chains to keep pace.
By David Kaplan, Jun 16th
Swirl Hands Brick-And-Mortars A Weapon To Battle Amazon Showrooming
Swirl’s integration Bluetooth beacons, wi-fi, and GPS location signals on its new Mobile Presence Management and Marketing platform is premised on the notion that personalization is best achieved in person and in-store.
By David Kaplan, May 19th
Swirl Finds Shoppers’ Pleas For Store Personalization Remain Unanswered
Amazon’s picks and discovery has left an indelible mark on consumers’ expectations.
By David Kaplan, Dec 10th
The Apple Watch Is An In-Store Tool For J.C. Penney
The department store chain sees its new app for the watch primarily as a consumer “shopping companion” — and fellow retailers can learn from its approach.
By Lauryn Chamberlain, May 12th
Pinterest’s Marketing Platform Could Turn Targeted ‘Pins’ To In-Store Sales
Program partner Ahalogy builds a case for the platform as a valuable online-to-offline marketing tool.
By Lauryn Chamberlain, Apr 28th
Can’t Buy Me Love… But A Valentine’s Gift Couldn’t Hurt
Valentine’s Day spending will reach a survey high of $18.9 billion this year, the National Retail Federation reports.
By Lauryn Chamberlain, Jan 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th