‘Facebook Events’ App Is Now ‘Facebook Local’
The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust," says Facebook's Aditya Koolwal.
By David Kaplan, Nov 10th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Facebook Updates Local Awareness Ads As SMB Pages Exceed 45 Million
With only 2.5 million ‘active’ advertisers among businesses, Facebook is offering new incentives to draw out spending from local marketers.
By David Kaplan, Nov 5th
Facebook’s Small Biz Metric: Outcomes Are All That Matters
Facebook's Doug Stotland is working to expand the social net's value to small business advertisers. To satisfy them, the metrics are both simple and complicated.
By David Kaplan, Jul 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th