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Sheryl Sandberg

News ‘Facebook Events’ App Is Now ‘Facebook Local’ The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust," says Facebook's Aditya Koolwal.

David Kaplan

By David Kaplan, Nov 10th

Analysis Facebook Starts 2017 With 65 Million Local Business Pages Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.

David Kaplan

By David Kaplan, Feb 2nd

Analysis Facebook Updates Local Awareness Ads As SMB Pages Exceed 45 Million With only 2.5 million ‘active’ advertisers among businesses, Facebook is offering new incentives to draw out spending from local marketers.

David Kaplan

By David Kaplan, Nov 5th

Uncategorized Facebook’s Small Biz Metric: Outcomes Are All That Matters Facebook's Doug Stotland is working to expand the social net's value to small business advertisers. To satisfy them, the metrics are both simple and complicated.

David Kaplan

By David Kaplan, Jul 24th

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