10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news from SxSW.
By Lauryn Chamberlain, Mar 18th
Is There Too Much Hype Around Beacons? Shelfbucks’ CEO Calls Bull On Bluetooth Devices
The sensor is not the solution, says Shelfbucks’ Erik McMillan, calling beacons ‘bullsh*t.’
By David Kaplan, Mar 17th
NRF16: ‘Smart Displays’ Are A Key To Mobile Success For GameStop, Kraft Heinz
Partnering with Shelfbucks helped the retailers understand shopper behavior — and communicate in a personalized way that app users won’t ignore.
By Lauryn Chamberlain, Jan 18th
Shelfbucks Acquires Bluetooth-Power Saver Emmoco
The purchase of the ‘smart products’ connection provider follows Shelfbucks’ $6.5 million first round funding.
By Daniel Parisi, Jan 12th
GameStop Ups The Ante On The In-Store Experience
The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.
By Nicole Spector, Nov 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th