The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads
xAd's online-to-offline performance ads are being validated by location attribution platform Placed.
By David Kaplan, Mar 16th
xAd Steps Up Its In-Store Attribution Game With comScore
The new metrics tool, comScore Location Lift in xAd, promises to show advertisers how campaign delivery influenced store visitation based on actual foot traffic.
By David Kaplan, Jun 22nd
What Drives Foot-Traffic Into Local Businesses?
xAd claims it knows thanks to its Marketplace Discovery program, which aims to anticipate consumers' real-time interests in the offline world.
By David Kaplan, Jun 15th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th