The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads
xAd's online-to-offline performance ads are being validated by location attribution platform Placed.
By David Kaplan, Mar 16th
xAd Steps Up Its In-Store Attribution Game With comScore
The new metrics tool, comScore Location Lift in xAd, promises to show advertisers how campaign delivery influenced store visitation based on actual foot traffic.
By David Kaplan, Jun 22nd
What Drives Foot-Traffic Into Local Businesses?
xAd claims it knows thanks to its Marketplace Discovery program, which aims to anticipate consumers' real-time interests in the offline world.
By David Kaplan, Jun 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th