SessionM CRO Bill Clifford: Intelligent Assistants Are Creating An ‘Invisible Storefront’
Crafting personalized messages and staying top-of-mind across devices matters more than ever for brands, Clifford argues.
By Lauryn Chamberlain, Jun 7th
Mobiquity Partners With SessionM To Better Target Consumers In-Store
‘Adding SessionM’s users to our in-mall beacon network will help brands attract new customers and boost foot traffic,’ says Mobiquity President Sean Trepeta.
By Lauryn Chamberlain, Sep 24th
For QSRs To Benefit From Mobile Pay and Loyalty, Market To Individuals — Not Mass Audiences
Consumers need real-time reasons to download and use a restaurant brand’s app, a SessionM survey finds.
By Daniel Parisi, Aug 17th
With Nearly All Shoppers On Their Phones In-Store, Retailers Try To Bridge Digital/Physical ‘Experience’
The pieces are in place to help turn today’s mobile-savvy consumers into omnichannel customers.
By Daniel Parisi, Jul 28th
Placed Vies To Be ‘Geo-Measurement’ Currency, With A Little Help From IPG
The location-analytics player banks additional investment and adds three new ad tech partners.
By David Kaplan, Sep 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th