What Retailers Can Learn from ‘Black Friday in July’
Amazon's special discount period, Prime Day, has some lessons for retailers preparing for the actual Black Friday this year, writes Gravy Analytics' Jeff White.
By Jeff White, Aug 15th
JCPenney To Add 70 New In-Store Sephora Shops
The expansion of the partnership between the two brands suggests a new model for brick-and-mortar retail.
By Lauryn Chamberlain, Apr 27th
How Sephora Is Advancing Omnichannel At Its New ‘Beauty Workshop’ Store
Simply adding digital 'extras' to outdated brick-and-mortar setups isn't effective, says president and CEO Calvin McDonald.
By Lauryn Chamberlain, Aug 25th
Sephora’s Johnna Marcus: Digital Must Be Innovative
In terms of capturing consumer attention, ads and notifications aren’t enough to do the trick; digital experiences should evolve analogue to offer something totally new.
By Lauryn Chamberlain, Apr 19th
Sephora Looks Ahead To Gen-Z With With Kik Messenger Partnership
The cosmetics chain looks to provide product recommendations, review info, and more via chatbot.
By Lauryn Chamberlain, Mar 30th
Sephora Tech Incubator To Back Woman-Founded Beauty Startups
The move continues the beauty chain’s long-standing goal of funding digital initiatives — and it comes with the bonus of acquiring some potential future partners.
By Lauryn Chamberlain, Jan 27th
L2 Analysts Give Beacons’ Advancement A Mixed Grade
Retailers like Target and Duane Reade can point to some successes in their beacon experiments, while others like Lord & Taylor have stumbled in their app-based proximity marketing rollouts.
By Daniel Parisi, Jan 11th
Sephora’s ‘Beauty Stations’ Bring Makeup Tips Videos In-Store
Customers will be able to watch tutorials, consult with salespersons, and make purchases all in one visit.
By Daniel Parisi, Nov 20th
Sephora’s ‘Epic Rewards Day’ Fails To Keep Customers Informed
While the campaign was marketed with the promise “earn points, get rewards,” the chances customers would actually receive anything were deceptively low.
By Daniel Parisi, Aug 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th