Sephora Archives -

Sephora

Analysis What Retailers Can Learn from ‘Black Friday in July’ Amazon's special discount period, Prime Day, has some lessons for retailers preparing for the actual Black Friday this year, writes Gravy Analytics' Jeff White.

By Jeff White, Aug 15th

Retail JCPenney To Add 70 New In-Store Sephora Shops The expansion of the partnership between the two brands suggests a new model for brick-and-mortar retail.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 27th

Retail How Sephora Is Advancing Omnichannel At Its New ‘Beauty Workshop’ Store Simply adding digital 'extras' to outdated brick-and-mortar setups isn't effective, says president and CEO Calvin McDonald.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 25th

News Sephora’s Johnna Marcus: Digital Must Be Innovative In terms of capturing consumer attention, ads and notifications aren’t enough to do the trick; digital experiences should evolve analogue to offer something totally new.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 19th

News Sephora Looks Ahead To Gen-Z With With Kik Messenger Partnership The cosmetics chain looks to provide product recommendations, review info, and more via chatbot.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 30th

News Sephora Tech Incubator To Back Woman-Founded Beauty Startups The move continues the beauty chain’s long-standing goal of funding digital initiatives — and it comes with the bonus of acquiring some potential future partners.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 27th

News L2 Analysts Give Beacons’ Advancement A Mixed Grade Retailers like ‪Target‬ and ‪Duane Reade‬ can point to some successes in their beacon experiments, while others like Lord & Taylor have stumbled in their app-based proximity marketing rollouts.

By Daniel Parisi, Jan 11th

News Sephora’s ‘Beauty Stations’ Bring Makeup Tips Videos In-Store Customers will be able to watch tutorials, consult with salespersons, and make purchases all in one visit.

By Daniel Parisi, Nov 20th

News Sephora’s ‘Epic Rewards Day’ Fails To Keep Customers Informed While the campaign was marketed with the promise “earn points, get rewards,” the chances customers would actually receive anything were deceptively low.

By Daniel Parisi, Aug 12th

Featured News