Analysis Voice Search Is Here — But Ad Formats Will Need To Evolve 'As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,' says Philip Smolin, chief strategy officer at Amobee. 'It will likely be equivalent to what we experienced with web search.'
Analysis Instead Of Flowers For Mother’s Day, Fin Offers Its Virtual Assistant As The Right Gift Fin, the subscription-based digital assitant, is opening up its voice-activated recommendation and purchasing services to non-subscribers as co-founder Sam Lessin aims to prove it can understand "actual language" better than Siri, Alexa, and Google Assistant.
Uncategorized Google My Business API Update Enhances Digital Knowledge Management Tools For Agencies And Platform Partners The latest API features merchant description, opening date, and offers posts that help businesses provide relevant information to customers looking for their business on Google Maps and Search.
Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."