SEO
Analysis How Brands Can Partner With Google Assistant Domino’s, Ticketmaster, Disney, among others have partnered with the Google Assistant to create "actions" that consumers can take, Google's Alana Brown notes. Here's how those partnerships develop. David Kaplan By David Kaplan, Oct 2nd
Google Google Expands Reservation Options Beyond Restaurants To Include Events, Activities Users can now book top attractions, activities, and more, directly from Google Search, Maps, and the Assistant via Reserve with Google. David Kaplan By David Kaplan, Sep 25th
Analysis Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't. David Kaplan By David Kaplan, Sep 13th
Analysis 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions Being able to answer users' common queries — made via text or voice — is critical for CPG marketers. Lauryn Chamberlain By Lauryn Chamberlain, Sep 5th
Analysis CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution Brands need to see voice as fundamentally transformational as it relates to intent, search and discovery, media consumption, and the broader customer experience, says CDX Conference Chairman Drew Ianni. David Kaplan By David Kaplan, Sep 4th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how Petco is using voice activation to the concept of 'going brandless.' Lauryn Chamberlain By Lauryn Chamberlain, Aug 31st
Analysis The Real Estate SEO Race: No One Brand Dominates Less than of the total search market share in the real estate vertical is not consistently held by one brand -- meaning "smaller players absolutely have room to compete against the big guns," says Conductor's Christine Schrader. David Kaplan By David Kaplan, Aug 29th
Analysis How Petco Is Using Voice Activation To Connect With Pet Owners Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI's Adam Marchick. David Kaplan By David Kaplan, Aug 27th
Analysis Creating Content And Building A ‘Knowledge Base’: How Businesses Can Win At Voice Search 'If we're going to help algorithms understand our content, it needs more context,' says Adam Edwards, Reprise Digital's Head of SEO. Lauryn Chamberlain By Lauryn Chamberlain, Aug 1st
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era. Lauryn Chamberlain By Lauryn Chamberlain, Jul 20th
Load More
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th