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self-driving cars
Analysis How Local Businesses Can Take Advantage Of Their ‘Frenemy’ Relationship With Amazon As Amazon's local sales ambitions expand, the e-tailer will need SMBs and stores to augment its fulfillment centers, notes Be Like Amazon author Bryan Eisenberg. David Kaplan By David Kaplan, Jan 12th
Analysis Vistar Hires Ex-GroundTruth Performance Strategist Matt Schuster As CRO The biggest challenge of out-of-home historically has been that there was no real way to directly tie any impact results back to the actual campaign exposure. With location data, you can understand consumer movement enabling marketers to validate store visitation and household validation," says Vistar CEO Michael Provenzano.  David Kaplan By David Kaplan, Oct 16th
Analysis Rental Car Brands Avis And Hertz Shift Gears To Self-Driving Avis has been rapidly ramping its connected car and shared mobility offerings. Hertz is taking its own road to the future of driving.  David Kaplan By David Kaplan, Jun 27th
News General Motors, Honda Accelerate IoT, Connected Cars Efforts Can consumers and local businesses expect 'Alexa On Wheels?' General Motors and Honda are joining the race.  David Kaplan By David Kaplan, Apr 14th
Analysis The Smart, Driverless Car Race Accelerates Major acquisitions this week from Samsung and Intel highlight the role location intelligence and data will play in developing the next wave of automotives.  David Kaplan By David Kaplan, Mar 15th
News Qualcomm Teams With TomTom On Maps Powering Self-Driving Cars The future of autonomous vehicles increasingly seems to belong to carmakers and the location-tech companies who have the intelligence behind it.  David Kaplan By David Kaplan, Feb 28th
Technology Uber Invests Heavily In Artificial Intelligence With Launch Of Uber AI Labs The move, bolstered by the acquisition of AI research entity Geometric Intelligence, is likely aimed at developing the technology needed to make Uber's vision of the self-driving car future a reality.  Lauryn Chamberlain By Lauryn Chamberlain, Dec 5th
Analysis How Auto Dealerships Remain Relevant In The Age Of Self-Driving Cars Galpin Motors’ Beau Boeckmann says autonomous vehicles will, figuratively and literally, drive consumers to local car dealers.  David Kaplan By David Kaplan, Oct 26th
Analysis Talking About Ads In Self-Driving Cars: Let’s Slow Down Marketers may be eager to dive into potential ad opportunities — but questions remain on logistics and ethics.  Daniel Parisi By Daniel Parisi, Feb 4th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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