Smart Home and IoT: How Can Businesses Take Full Advantage?
There are a few sectors within the burgeoning age of connectedness that particularly stand out, namely, data, energy, security and insurance, writes Ellie Martin.
By Ellie Martin, May 18th
Wi-Fi Is Powerful Tool For Location Analytics — But Security Risks Are Strong Too
A test run by Avast Software found over 2,000 users signing into an insecure network.
By Daniel Parisi, Feb 25th
Mobile Pay Success Means Security, Usability, And Value, Says GlobalOnePay
The mobile payment provider lays out ground rules and best practices for retailers who are looking to dive straight in.
By Daniel Parisi, Feb 18th
Consumers And Mobile Pay: We’re Aware Of It, But We Don’t See The Benefit
A Pew survey confirms the proverbial ‘solution in search of a problem’ view people have of contactless transactions. Rewards could change minds.
By Daniel Parisi, Jan 27th
IoT Security Suffers From A Lack Of Consistency Between Developers
The IoT Consortium, led by Greg Kahn, wants to foster intercompany cooperation to improve security standards for all.
By Daniel Parisi, Dec 22nd
Wearables’ Sales Grow, Though IoT Security Tools Continue To Lag
While any connected device comes with potential risk, wearables collection of personally identifiable information makes them particularly vulnerable.
By Daniel Parisi, Dec 11th
IoT Growth Largely Unimpeded By Trust Issues
Unlike mobile payments, which are also seen with skepticism from security minded consumers, IoT adoption continues to surge, though possibly not as much as it could.
By Daniel Parisi, Dec 3rd
Soundpays Vies To Be The ‘Shazam of Mobile Payments’
The Toronto startup is tackling security by having all transaction data be handled internally in its own servers.
By Daniel Parisi, Oct 23rd
Kontakt.io Vows Its Latest Beacons Are Resistant To All Types Of Data Breaches
Connected devices are always vulnerable to having their data hijacked in mid-communication. Kontakt.io believes it has the protection proximity marketers need.
By Daniel Parisi, Sep 16th
For Building Loyalty Programs, Adored Emphasizes Privacy — And Beacons
Anonymity is considered a key differentiator for app-based rewards programs, says Cory von Wallenstein.
By Daniel Parisi, Sep 15th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th