World Cup Search Stats Show Why Unbranded Search Matters For Marketers
When searching to buy jerseys during the World Cup, fans largely didn't navigate to a brand's website. The retailers who won were prepared for that.
By Lauryn Chamberlain, Jul 19th
For Local SEO, Take A Tip From Travel
A national brand’s homepage should be the gateway to localized information, driving audiences to the location that makes most sense for them, writes Galileo Tech Media's Joseph McElroy.
, May 1st
Yelp’s Chad Richard On The Current State — And Near Future — Of Voice Activation
Marketers need to know that voice is not just about discovery -- it's about satisfying a specific intent, says Richard.
By David Kaplan, Jan 10th
10 Things To Know About Online-To-Offline Marketing This Week
All the news this week, from how McDonald's gaming strategy will influence its marketing in 2018 to what marketers need to know about natural language processing.
By Lauryn Chamberlain, Jan 5th
Geo 101: What Is Natural Language Processing?
Here's what marketers need to know about the field of computer science making it possible for voice-activated assistants to understand spoken requests — and then answer them.
By Lauryn Chamberlain, Jan 3rd
Think With Google: The Search Trends That Defined 2017
Voice search grew, customers wanted the "best" of everything, and featured snippets mattered more than ever. Here's what marketers need to know.
By Lauryn Chamberlain, Dec 19th
How Bloomingdale’s Is Prioritizing Ranking In Unbranded Searches
Intelligent search has changed users' queries — and it's no longer enough to show up in searches for store name alone.
By Lauryn Chamberlain, Nov 13th
Speaking To Search Engines: How Marketers Can Drive Better Results In The Intelligent Future
Google now delivers structured answers to users' queries — meaning that consumers can get the information they need without ever visiting a webpage. What does this mean for marketers?
By Lauryn Chamberlain, Nov 8th
Google Adds ‘Badges’ To Image Search On Mobile
The company's move sees visual discovery taking a big step forward.
By Lauryn Chamberlain, Aug 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th