Sarah Martinez
Analysis Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences. David Kaplan By David Kaplan, Sep 4th
Analysis Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience "Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads," says Martinez. "Compare this to the standard engagement time of 13.14 seconds." David Kaplan By David Kaplan, Apr 30th
Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key. David Kaplan By David Kaplan, Apr 18th
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