Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain
But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.
By Lauryn Chamberlain, Jul 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th