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Roximity

News 10 Things You Need To Know About Online-To-Offline Marketing This Week All of the week's location news, from Yext's 'Location Lounge' to Verve Mobile's big buy.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 1st

Analysis Why Verve Mobile Bought Roximity And Entered The Beacon Business Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever.

David Kaplan

By David Kaplan, Jun 24th

News Roximity’s Verified Locations Goes Beyond The Beacon The company’s polygonal geofencing claims tighter control than a standard 100 meter radius for targeting.

By Daniel Parisi, Dec 17th

Uncategorized The GeoMarketing Top 5 Countdown Borrell Associates outlines the reasons why beacons matter — and Quiznos is preparing to test that very notion.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 27th

News Quiznos To Test Beacons With Roximity With the completion of a geo-targeted video campaign powered by TubeMogul, the sandwich chain sees place-based ad programs as a permanent part of its marketing.

David Kaplan

By David Kaplan, Mar 23rd

News Opera Mediaworks Organizes Beacon Developer Alliance The mobile ad platform has lined up eight partners with the promise of moving micro-targeting from “ad hoc ads” to “enhancing consumer experiences.”

David Kaplan

By David Kaplan, Jan 21st

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