Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption
Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.
By Romet Kallas, Oct 4th
Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
Want Brands And Publishers To Adopt Proximity Marketing? Simpler Usability Equals Greater Adoption
Location platform Rover is making it easier for non-tech professionals to set up beacons, geofences, and configure their locations within apps.
By David Kaplan, Jun 29th
What Startup Funding Crisis? Not For Location Tech Companies
New fundings in the past month from beacon platforms Rover and Unacast, future of retail company eyeQ, and native location ad company Blis suggests that not all startups are struggling.
By David Kaplan, May 24th
The GeoMarketing Top 5 Countdown
This week had it all, from proximity marketing on ice to Apple's purchase of Mapsense. Take it in!
By Lauryn Chamberlain, Sep 18th
Pittsburgh Penguins Taps Proximity Content Platform Rover For Fan Engagement, Marketing
To make indoor marketing palatable, send consumers messages based the experience they’re having, rather than reminding them they're a captive audience.
By David Kaplan, Sep 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th