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Analysis Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.

By Romet Kallas, Oct 4th

Analysis Google Adds Certification For Eddystone Beacon Providers As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.

David Kaplan

By David Kaplan, Sep 16th

News Want Brands And Publishers To Adopt Proximity Marketing? Simpler Usability Equals Greater Adoption Location platform Rover is making it easier for non-tech professionals to set up beacons, geofences, and configure their locations within apps.

David Kaplan

By David Kaplan, Jun 29th

Analysis What Startup Funding Crisis? Not For Location Tech Companies New fundings in the past month from beacon platforms Rover and Unacast, future of retail company eyeQ, and native location ad company Blis suggests that not all startups are struggling.

David Kaplan

By David Kaplan, May 24th

Uncategorized The GeoMarketing Top 5 Countdown This week had it all, from proximity marketing on ice to Apple's purchase of Mapsense. Take it in!

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 18th

Campaigns Pittsburgh Penguins Taps Proximity Content Platform Rover For Fan Engagement, Marketing To make indoor marketing palatable, send consumers messages based the experience they’re having, rather than reminding them they're a captive audience.

David Kaplan

By David Kaplan, Sep 15th

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