How The Shift To Mobile Has Impacted Local Search And Display Marketing
Nearly 40 percent of people search only on a smartphone in an average day as they look to meet immediate needs. And those needs tend to be nearby, Google notes.
By David Kaplan, Oct 7th
How Home Depot Drove In-Store Sales With Mobile Display
Google found that mobile display ads generated 8X in-store ROI. How did Home Depot manage to avert consumers' 'banner blindness?'
By David Kaplan, Sep 27th
Travel Apps In 2016: It’s Time To Get Personal
Travelers have plenty of online resources, from Yelp to Lonely Planet. But with the right mobile strategy, organizations like the Convention & Visitor's Bureau can still compete, writes RoamingAround's Michael Arner.
, Aug 29th
Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain
But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.
By Lauryn Chamberlain, Jul 27th
As Ad Competition Rises Among Social Networks, Facebook Unveils Additional Conversion Metric
Which Facebook ads are leading to sales? The social media platform’s latest measurement tool is designed to help major brands and retailers find out.
By Nicole Spector, Jan 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th