Rob Murphy Archives -

Rob Murphy

News Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Aug 4th

News Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.

David Kaplan

By David Kaplan, Jul 15th

Analysis Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Jul 12th

News As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.

David Kaplan

By David Kaplan, Jun 14th

Analysis Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.

David Kaplan

By David Kaplan, Jun 13th

Retail Beacons To Move Beyond ‘Push Offers’ To Connect Consumer Preferences Looking ahead, Swirl’s Rob Murphy surveys the maturation process for Bluetooth devices as his company positions itself as a proximity tech ‘enabler.’

David Kaplan

By David Kaplan, Nov 23rd

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