Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks
It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.
By David Kaplan, Aug 4th
Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How
The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.
By David Kaplan, Jul 15th
Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations
Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.
By David Kaplan, Jul 12th
As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner
The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.
By David Kaplan, Jun 14th
Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use
The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.
By David Kaplan, Jun 13th
Beacons To Move Beyond ‘Push Offers’ To Connect Consumer Preferences
Looking ahead, Swirl’s Rob Murphy surveys the maturation process for Bluetooth devices as his company positions itself as a proximity tech ‘enabler.’
By David Kaplan, Nov 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th