Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind
How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store.
By Michael Buttigieg, Aug 31st
How Walgreens Plans To Expand Digital Coupon Use And Drive In-Store Visits
The drugstore chain claims that more than 135 million paperless coupons have been virtually 'clipped.'
By David Kaplan, Jun 28th
20/20 Vision: 400 Million Beacons On Track For Global Deployment Within Four Years
With 5 million sensors currently in place around the world (and beacons comprising 4 million of them), these devices aren’t a niche or transitional technology.
By David Kaplan, Jan 25th
The GeoMarketing Top 5 Countdown
Rite Aid's big beacon rollout dominated the week's news, as NRF16 attendees debated value of the buzzword 'omnichannel.'
By Lauryn Chamberlain, Jan 22nd
Rite Aid Preps One Of The Largest Beacon Activations Across All 4,600 Stores
Once the overhaul of its app is complete, the beacon switch goes ‘on’ with help from inMarket.
By David Kaplan, Jan 17th
Rite Aid’s Mobile Pay About-Face Spurred By Delays With Handpicked Solution
The drug store chain renounced Apple Pay last fall in favor of developing a rival with delay-plagued CurrentC.
By Daniel Parisi, Aug 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th