Why IoT And Location Tech Spending Is Surging In Healthcare
Zebra Technologies aims to address this need with its location solutions, currently testing in hospitals from Washington D.C. to the Netherlands.
By Lauryn Chamberlain, Aug 8th
Levi’s Takes Advantage Of Intel’s $100 Million Investment In Retail Tech
Levi's is the first to test Intel's Responsive Retail Platform, which is predicated on 'real-time/all-the-time' inventory insights to reverse retail traffic declines.
By David Kaplan, Jan 17th
Zebra Aims To Help Retailers Track Everything In Stores — From Merchandise To The Shopper Journey
With its SmartSense solution, the company looks to maximize efficiency in retail environments — addressing the brick-and-mortar sales downturn in the process.
By Lauryn Chamberlain, Jan 12th
In time For Holiday Crush, Target Promises Improved In-Store Pickup
Target's online order/in-store pick up will be emphasized at 325 U.S. stores; as for the vow: 90 percent of purchaeses will be ready for pickup at the store within an hour (up from 85 percent last year).
By David Kaplan, Nov 17th
RetailNext’s New Venture Tracks Products, Not People
The newly formed Acuitas Digital Alliance's first project can tell retailers how customers are interacting with products — like which ones are being picked up first and which are being put back.
By Daniel Parisi, Mar 2nd
Target Bridges Online-To-Offline Gap With ‘Wonderland’ Pop-Up
The 16,000 square-foot Manhattan pop-up store lets shoppers check out elaborate holiday products — and test out RFID technology.
By Lauryn Chamberlain, Dec 15th
GeoMinds: Is Proxbook the Arrogant Bastard of the Beacosystem?
A California craft beer maker’s strategy could point proximity providers in the right direction, writes New Location Essential’s Stephen Statler.
, Jul 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th