Brick-And-Mortar Stores Remain Attractive For Impulse Buying — But For How Long?
Consumer packaged goods in physical stores can still capitalize on a certain serendipity, eMarketer reports, but here too, e-commerce is catching up.
By David Kaplan, Feb 14th
For The GameStop Loyalty Program, Insight And Service Is The Reward
It's not about points and perks, says Mike Mauler, EVP/president of GameStop International.
By David Kaplan, Jan 18th
Yelp’s Cashback Commerce Plan
The local guide has teamed up with online-to-offline rewards Empyr to power loyalty programs for Yelp merchants.
By David Kaplan, Dec 13th
How Loyalty Platforms Like Thanx Are Positioning For 2017
Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.
, Dec 12th
How to Build a Productive Crowd That Generates ROI
It’s not news that the majority of consumers carry their smartphones like a third arm, and smart marketers are jumping at the chance to use consumers and their devices to tap into the power of the crowd.
, Nov 30th
Shopkick Hires Kristy Stromberg As Its First CMO
Stromberg arrives at the proximity-based deals app platform from recruitment portal Simply Hired, following stints at Intuit and General Mills.
By David Kaplan, Nov 29th
Money2020: Verizon, Visa Discuss Local Synergies for Digital ‘Ecosystems’
Can local retailers provide consumers the same 'frictionless' mobile payment offerings as major chains like Starbucks does?
, Oct 28th
Marriott Bringing Beacons To 500 Hotels By The End Of 2016
After an initial installation two years ago, Marriott has beacons in 21 hotels today. At the IAB Mixx conference, Marriott’s Karin Timpone discussed how its thinking about proximity marketing has evolved.
By David Kaplan, Sep 28th
The Fragrance Outlet Adds Beacons To Spur Sale Shoppers’ Sense Of Smell
Shopkick is installing beacons at some of The Fragrance Outlet's 100 locations to drive its rewards programs by offering samples for rewards-seekers.
By David Kaplan, Sep 26th
How Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With Mobile
App engagement is more than just a flavor of the month, says Baskin-Robbins' Carol Austin.
By David Kaplan, Aug 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th