rewards
Analysis
How Marketers Need To Build Loyalty Programs Now
"Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.

Analysis
Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards
“Chevron is one of the first brands to leverage the new Visa Offers Platform API which will allow AdSport to capture, if enrolled in the program, the transaction data of the more than 137 million Visa cards in the 16 states that Chevron has a retail location,” says AdSport CEO Gary Knudson.
