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Analysis How Marketers Need To Build Loyalty Programs Now "Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.

David Kaplan

By David Kaplan, Sep 19th

Analysis Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards “Chevron is one of the first brands to leverage the new Visa Offers Platform API which will allow AdSport to capture, if enrolled in the program, the transaction data of the more than 137 million Visa cards in the 16 states that Chevron has a retail location,” says AdSport CEO Gary Knudson.

David Kaplan

By David Kaplan, Sep 6th

Analysis Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how.

By Ari Brandt, Aug 30th

Retail Here’s What Inspires Millennials To Join A Loyalty Program In the on-demand era, convenience and customization are key.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 9th

Analysis American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend As part of its sponsorship of this past weekend's NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center.

David Kaplan

By David Kaplan, Feb 19th

Analysis Chipotle Plots To Align Loyalty And Digital Marketing — What It Needs To Do To Succeed As Chipotle pursues more traditional advertising, it will also need to enhance its search and email marketing programs, notes Yext Food Services Head Lee Zucker.

David Kaplan

By David Kaplan, Feb 12th

News Over 70 Percent Of Restaurants Lack Mobile Payment Options, Loyalty Programs Investing in — and integrating — the two is one key to rewards success in the omnichannel era.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 3rd

Analysis Marriott EVP Linnartz: Managing Loyalty Through Virtual And Real Experiences Tech can’t replace ‘experiences,’ says Stephanie Linnartz, Global Chief Commercial Officer at Marriott, but it can offer guests helpful shortcuts.

David Kaplan

By David Kaplan, Mar 8th

News Micro Center Rolling Out Beacons At All 25 Locations The 38-year-old electronics chain is using Shopkick's rewards program to drive more loyalty at local Micro Center outlets.

David Kaplan

By David Kaplan, Feb 28th

Analysis How To Build A Successful Loyalty Program In 2017 Traditional loyalty program engagement has been on the decline for the past four years. But brands are finding success through mobile, partnerships, and more.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 27th

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