Geo 101: What Businesses Need To Know About Managing Reviews
90 percent of people say that online reviews influence their purchase decisions. Here's how to put your best (digital) foot forward.
By Lauryn Chamberlain, May 22nd
How Google Can Improve Its Updated Local Search Pack For SMBs
For one thing, Google should start giving greater weight to the quality of the review -- as a start, says iQuanti's Michael Bertini.
By David Kaplan, Apr 25th
Local Restaurant Landscape Shifts As Celeb Chef Hotspots, Independents See Reviews Rise
Entrepreneurs are investing in opening businesses throughout the southeast and southwest, buoyed by booming populations and economies,” Yelp data science editor Carl Bialiks
By David Kaplan, Feb 7th
Would Google’s Sale Of Zagat Have Any Impact On Restaurant Reviews?
The role of reviews has changed dramatically for local businesses since Google bought Zagat in 2011. And so has Google's ability to manage brands' offline digital presence.
By David Kaplan, Jan 3rd
Reviews Aren’t Just For Restaurants: How A Property Manager Boosted Its Online Reputation
"When we've created a happy resident environment, it can be broadcast to different channels to help improve our overall online presence," says Lincoln Property's Sheri Killingsworth.
By David Kaplan, Aug 18th
Google Maps’ Local Guides Updates Points System To Improve Shared Business Info
Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.
By David Kaplan, Jun 14th
Facebook And Factual Expand Global Geo-Data Alliance
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.
By David Kaplan, May 31st
Geo 101: How To Improve Your Social Media Marketing
Live video and personalized ad formats are on the rise in 2017.
By Lauryn Chamberlain, Feb 8th
Google Teams Up With Le Tote To Get Users Writing More Maps Reviews
The user who writes the most 'high quality' Google Maps reviews will win a free year of the women's fashion subscription service.
By Lauryn Chamberlain, Feb 2nd
YP Partners With Better Business Bureau To Showcase Highly-Rated Local Marketers
While consumers have a vast array of online platforms to comment on a business, the Better Business Bureau's longevity sets it apart. And YP is featuring those 1.3 million "positive" reviews on its platforms.
By David Kaplan, Apr 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th