Online And Offline Retail Budgets Unite, As Marketing Silos Still Remain
‘Omnichannel’ may be a somewhat maligned buzzword, it’s nevertheless steadily becoming a universally accepted way of doing retail business, Gartner attests.
By Daniel Parisi, Mar 8th
RetailNext’s New Venture Tracks Products, Not People
The newly formed Acuitas Digital Alliance's first project can tell retailers how customers are interacting with products — like which ones are being picked up first and which are being put back.
By Daniel Parisi, Mar 2nd
Brick-And-Mortar Retailers Should Use Omnichannel To Take Advantage Of Holiday Sales Lift
RetailNext believes that brick-and-mortars that rethink the year-end shopping bonanza will come out ahead of those that don’t.
By Daniel Parisi, Oct 19th
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics
Several months after raising $125 million, the shopper analytics company has done some shopping of its own.
By David Kaplan, Oct 13th
RetailNext Taps Kindra Tatarsky For Corporate Development
Expect her previous experience at Nielsen and in equity research to inform her focus at the brick-and-mortar analytics provider.
By Daniel Parisi, Aug 21st
Closing The Knowledge Gap Between Customer And Sales Associate
RetailNext VP of Retail Consulting Shelley E. Kohan prescribes encouraging mobile use in-store to cure divide between customer and store.
By Daniel Parisi, Jun 21st
In-Store Conversions Were Up In May, But Sales Were Down
A new report by RetailNext highlights the trend of bigger purchases, but fewer buys, and points to a startling disparity between desired actions and actual transactions.
By Nicole Spector, Jun 8th
RetailNext Partners With Bespoke To Help Retailers Transition From Online To Offline
Six e-commerce apparel sellers hope to make the leap from experimental pop-up shop to permanent physical store.
By Nicole Spector, Jun 4th
RetailNext Eyes Huge International Growth With $125m Funding
Money talks, and in this case, it's saying in-store analytics are becoming invaluable to marketers.
By Nicole Spector, Apr 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th