Analysis What Insights Do Retailers Need To Boost Foot Traffic Over The 4th of July Holiday Whether selling lifestyle products, fireworks, cars or gardening services, there are always opportunities to make offers to customers for things hadn't planned to purchase -- especially when they're taking a holiday break, writes Near's Smriti Kataria.
Analysis Blis: 36 Percent Of Consumers Browse Mobile And In-Store Simultaneously "By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion," says Gil Larsen, VP Americas at Blis.
Analysis Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups? "The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created,” says Party City CEO James M. Harrison.
Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen.
Analysis Memorial Day Weekend Shopping Report: Men Expected To Out-Spend Women By 150 Percent "For the upcoming Memorial Day holiday weekend, it’s important to note the majority of shoppers plan to be in-store, looking for deals," says Vistar CRO Matt Schuster. "Digital out-of-home and mobile advertising are crucial channels for reaching active shoppers."