Retail mobile apps
App Engagement Rates Shed Light On Value Of In-Store Experiences
The more personalization features in a retailer’s branded app, the more satisfied the shopper will be.
By Daniel Parisi, Mar 1st
Look Beyond Deals For Apps To Improve The Shopping Experience, Says Apptentive CEO
Unwanted push notifications can turn off even the most loyal customer. Apptentive’s Robi Ganguly discusses how marketers can re-think the app experience in 2016 to deliver what consumers really want.
By Lauryn Chamberlain, Feb 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th