Retail
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from IBM Watson at the US Open to why retailers should be optimistic about the 2018 holiday season. Lauryn Chamberlain By Lauryn Chamberlain, Sep 7th
News Harry & David Gift Giving Chain Repositions Brand From ‘Holidays To Everydays’ “While Harry & David has proudly defined holiday gift-giving for more than 80 years, we also offer an incredible array of distinctive products to help customers deliver smiles every day of the year,” says Harry & David CMO Michelle Farabaugh. David Kaplan By David Kaplan, Sep 5th
Analysis Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson. David Kaplan By David Kaplan, Sep 5th
Analysis Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences. David Kaplan By David Kaplan, Sep 4th
Analysis Shopping Without Brands? How The Growing Popularity Of Non-Brand-Name Products Reflects Larger Shifts In Consumers’ Retail Expectations The emergence of companies like Brandless illustrates mindset shifts in the modern marketplace. Here's what marketers need to know. Michelle Rosinski By , Aug 28th
Analysis How Petco Is Using Voice Activation To Connect With Pet Owners Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI's Adam Marchick. David Kaplan By David Kaplan, Aug 27th
Analysis Retail Foot Traffic Resurgence: Target Q2 Brick-And-Mortar Traffic, Sales Gains Point The Way Target's 6.4 percent traffic growth in Q2 was "better than we’ve seen in well over 10 years," said Brian Cornell, chairman and chief executive officer of Target Corporation. David Kaplan By David Kaplan, Aug 22nd
Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX. Dexter Garcia By , Aug 16th
Analysis What Retailers Can Learn from ‘Black Friday in July’ Amazon's special discount period, Prime Day, has some lessons for retailers preparing for the actual Black Friday this year, writes Gravy Analytics' Jeff White. Jeff White By , Aug 15th
Retail Back To School Spending Set To Reach $26.5 Billion This Year The shopping season is now in full swing, with 71 percent of back to school expenditures set to occur by September 10. Here's how retailers can take advantage. Lauryn Chamberlain By Lauryn Chamberlain, Jul 31st
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