Despite Recognizing Need For In-Store Tech, Only A Fraction Are Considering Beacons
A mere 8 percent of brands are testing the Bluetooth devices and 10 percent profess no interest, while 31 percent are on the fence according to L2.
By Daniel Parisi, Sep 15th
Mobile Apps Used 5 Times More Than Mobile Browsers, Says Swrve
Some top tips from the report advise dropping the barriers between mobile and in-store commerce.
By Daniel Parisi, Jul 14th
Majority Of All Digital Consumers Now Use Multiple Devices, Says Millennial Media
The increase in cross-device users provides more opportunities for marketers to target customers in different spaces.
By Daniel Parisi, Jul 2nd
In-App Messaging Not Always Annoying
With an emphasis on relevance versus ‘spray & pray,’ messages can serve as a way to personalize a customer’s experience.
By Daniel Parisi, Jun 30th
Internet Of Things Has Potential Value Of $1.2 Trillion To Retail Industry
The McKinsey Global Institute projects an optimistic future where IoT technology helps connect customers to physical retail locations.
By Daniel Parisi, Jun 29th
Mobile Ad Industry Maintains 80% Growth Rate, IDC Finds
As mobile ad spending almost doubled since last year, the digital ad industry may soon be a lot less computer-centric.
By Daniel Parisi, Jun 23rd
In-Store Conversions Were Up In May, But Sales Were Down
A new report by RetailNext highlights the trend of bigger purchases, but fewer buys, and points to a startling disparity between desired actions and actual transactions.
By Nicole Spector, Jun 8th
SMB Franchises Rapidly Shift Media Dollars To Digital
Small biz outlets represent the “interactive marketing vanguard” in comparison to more general SMBs, says BIA/Kelsey.
By Nicole Spector, Feb 24th
Where To Begin With Beacons
Proximity ad player Swirl argues that brands’ beacon strategies should be governed by its marketing group, not its tech team.
By Nicole Spector, Jan 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th