What Retailers Can Learn from ‘Black Friday in July’
Amazon's special discount period, Prime Day, has some lessons for retailers preparing for the actual Black Friday this year, writes Gravy Analytics' Jeff White.
By Jeff White, Aug 15th
How REI Took A Retail Break And Reached Outdoor Enthusiasts With Out-Of-Home Messages
"By using 1st-party audience targeting within DOOH, we were able to engage our qualified audience at multiple touchpoints throughout their day, with real impact," said REI exec Amy Ball.
By David Kaplan, Mar 6th
What Do Music Fests Like Austin City Limits And Coachella Have In Common With Nordstrom And Urban Outfitters?
Foursquare finds some surprising shopping attributes between music festival goers and brands like Nordstrom, REI, Urban Outfitters, and others.
By David Kaplan, Aug 16th
Google Now Is Connecting Indoor Mapping To Inventory Ads
The Android and iOS app is also providing details on deals and return policies.
By David Kaplan, May 31st
REI Takes Black Friday Off, Embodying Brand Message Of ‘Opt Outside’
It’s a bold move to stay closed on the biggest shopping day of the year. Will other retailers follow suit?
By Lauryn Chamberlain, Oct 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th