Swirl Awarded Its First Patent For Beacon-Based Mobile Targeting
The marketplace among beacon platforms is getting crowded. How to differentiate? One way is to demonstrate — and protect — intellectual property.
By David Kaplan, Sep 10th
Connecting The Beacon To The Purchase And Beyond
Beacons will drive in-store sales this year, but how can retailers know for sure when it’s the beacon technology that deserves the credit?
By Nicole Spector, Feb 12th
Beacons Boost Holiday Shopping, Study Shows
About 60 percent of consumers say they appreciate the beacon experience, according to Swirl.
By Nicole Spector, Dec 1st
Lord & Taylor Rolls Out Beacons To All Its Stores
Following a successful test trial of Swirl’s beacons, the department store chain is bringing the technology to all 50 of its locations.
By Nicole Spector, Nov 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th