How Tencent Is Charting Its American Advertising Expansion
"We’re talking to agencies and brands about how to use the entire online ecosystem that Tencent can offer," says Tencent Corp. VP Steven Chang.
By David Kaplan, Oct 3rd
China’s Tencent And WeChat Ready To Make A Big Play For U.S. Advertisers
“For the first time, we are making it possible for U.S. brands to directly reach this audience through sophisticated targeting, not only in China but also when they travel to the US,” says Tencent VP Poshu Yeung.
By David Kaplan, Sep 21st
Rebecca Minkoff And The ‘Store Of The Future’
As the Millennial-favorite label looks to launch a fashion-tech VC fund, its founders discussed why investing in in-store experiences makes sense of retailers of all stripes.
By Lauryn Chamberlain, Jan 18th
The IoT Era Has Arrived — But What Does That Mean For Retailers?
Media and ad vet Greg Kahn believes that IoT is already transforming the physical shopping experience and that local businesses need to catch up to the advances.
By David Kaplan, Oct 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th