How Online Store Locators Focus Guess’ Real-Time Marketing
“Our goal is to expose our local products based on intelligence data of what is happening in and around that particular local market,” says Guess SVP Edward Park.
By David Kaplan, Dec 20th
The GeoMarketing Top 5 Countdown
One last look at the week's major marketing trends — before Black Friday is finally upon us.
By Lauryn Chamberlain, Nov 25th
Google’s ‘Art, Copy, & Code’ Aims To Bridge Classic Ad Inspiration And Real-Time Marketing
By concentrating on moments of engagement, marketers can make sense of the infinite range of consumers’ choices.
By David Kaplan, Nov 19th
Google Shopping Insights Gives Retailers Visibility On Trending Products
Local businesses will be able to determine popular demand (or lack thereof) of items on their shelves based on consumers’ searches.
By Daniel Parisi, Oct 29th
GeoMinds: When It Comes To Location-Based Advertising, Real-Time Is The Right Time
Mobile consumers have vastly different mindsets at different times of the day and geo-targeted marketing needs to reflect that, says Localz' Nimmity Zappert.
, Oct 14th
Snapchat Aims To ‘Snap Up’ Sponsors For Real-Time Sports Stories
The big question is whether the hot — and controversial — startup can drive its millennial users into stores.
By Lauryn Chamberlain, Mar 25th
Amobee Dives Deeper Into Social Following Twitter Partnership
‘Amobee For Twitter’ aims to help brands and agencies better target audiences across the micro-blog’s feeds in real-time.
By Nicole Spector, Oct 20th
Metamarkets Gets Real-Time For Mobile, Geo-Data
Programmatic analytics tools are closing the knowledge gaps that persist in mobile/local advertising.
By David Kaplan, Jul 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th