The Real Estate SEO Race: No One Brand Dominates
Less than of the total search market share in the real estate vertical is not consistently held by one brand -- meaning "smaller players absolutely have room to compete against the big guns," says Conductor's Christine Schrader.
By David Kaplan, Aug 29th
Mastercard Taps Mapping Data Visualizer Carto To Power Retail Partners’ Location Insights
Mastercard and and Carto have developed a packaged mapping solution to inform retail and real estate decision-makers on Site Selection, Property Valuation and Marketing and Urban Planning.
By David Kaplan, May 25th
Reviews Aren’t Just For Restaurants: How A Property Manager Boosted Its Online Reputation
"When we've created a happy resident environment, it can be broadcast to different channels to help improve our overall online presence," says Lincoln Property's Sheri Killingsworth.
By David Kaplan, Aug 18th
How Being Mobile-First Changes Consumers’ Actions
But the challenge remains for retail, travel, finance, real estate CMOs to turn mobile time-spent into dollars-spent, says comScore.
By David Kaplan, Apr 25th
Macy’s And America’s ‘Over-Storing’ Retail Crisis
Real estate is one of the biggest — and most difficult — costs for retailers to manage. And that's not the only thing impacting retail. Here's how location technology can address stores' woes.
By David Kaplan, Aug 12th
What Amazon, Best Buy, And Starbucks Can Teach Business Owners About Choosing The ‘Right’ Location
Demographics can fool local retailers and franchisees when it comes to picking the perfect address. Plus: what does motor oil have to do with great pizza?
By David Kaplan, Mar 23rd
Homing in on Prime Real Estate
Homes.com and ForRent.com are keeping an eye on America’s most promising cities, and turning consumer attention towards them.
By Nicole Spector, Apr 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th