Note To SMBs: Stop Separating Search And Social Media Marketing
When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper's journey, says ReachLocal's Josh Markham.
By David Kaplan, Mar 27th
SEO is Not Dead for Local Businesses
SEO is a moving target, writes ReachLocal's Rob Frost-Dean. At the moment, personalization and machine learning has changed what independent shops and SMBs need to understand to be effective at the hyperlocal level.
, Nov 29th
One Year After ReachLocal Partnership, Auto Repair Shop’s Revenues Rise 260 Percent
ReachLocal helped the Santa Clarita service center drive greater discovery through searches in maps, social media, and local directories.
By Daniel Parisi, Oct 12th
GeoMinds: 5 Essential SEO Tips for the Second Half of 2015
It's been a wild ride for search marketing managers over the past six months. ReachLocal's Tiffany Monhollon offers some advice for anticipating what's next in SEO.
, Jun 23rd
ReachLocal Defies ‘Display Is Dead’ View With Dynamic Mobile Ads For Local Biz
Proximity and real-time may be the cure for banner blindness and “fat fingers” on smartphones.
By David Kaplan, May 20th
GeoMinds: Three Ways Local Marketing Providers Help SMBs Compete with Big Brands
As National Small Business Week ends, ReachLocal CEO Sharon Rowlands offers some tips to SMBs on getting the greatest ROI from local marketing tech providers.
, May 8th
ReachLocal Downplays ‘Mobilegeddon’ Fears, Unbundles Automation Software
Most mobile-friendly local biz sites will be fine with Google’s algorithm update, says ReachLocal’s Kris Barton.
By David Kaplan, Apr 22nd
ReachLocal’s Rowlands: Businesses Should Be Constantly Paranoid
One of the recurring themes of Borrell’s local digital ad conference was fear. ReachLocal’s turnaround-in-progress suggests why that’s a good thing.
By David Kaplan, Mar 3rd
The GeoMarketing Top 5 Countdown
GeoMarketing continues its 'Black Friday Results' watch, discusses the future of location-based mobile ad spending, and takes a peek at some (tasty) social media marketing by Old Spaghetti Factory.
By Lauryn Chamberlain, Dec 12th
ReachLocal Opens Platform To Third Party Measurement
The location-based targeter is promising SMB clients more insights on specific stores’ leads, sales, and traffic.
By David Kaplan, Dec 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th