As Location Data Becomes More Precise, We Must Redefine Privacy
Say what you want about the evil cookie, at least it was an open solution, says Semcasting CEO Ray Kingman.
By Ray Kingman, Oct 6th
How Pharmaceutical Brands Are Using Location To Target Consumers
As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.
By David Kaplan, Dec 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th