Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
CES Scavenger Hunt Is On, With Beacons As Guides
The CTA and Radius Networks have partnered on a proximity platform aimed to make exploring the vast exhibit space housing 3,600 companies for the 170k attendees.
By Daniel Parisi, Jan 6th
Radius Networks Rolls Out Beacons For All Formats With Accompanying Wearable Management Tool
As the marketplace for beacons grows, established makers are racing to build them smaller and cheaper. The RadBeacon even comes with an Apple Watch-like controller.
By David Kaplan, Jul 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th