For Dstillery, Geo-Data Is About More Than Mobile
Consumer profiles across Out Of Home and radio are increasingly being filled out by location analytics, says Lauren Moores.
By David Kaplan, Apr 9th
Pandora Targets More Listeners With Audio Everywhere Expansion
The internet radio streaming service can now serve up ads on millions of connected devices in-home and in-car, reaching its listeners wherever they are.
By Lauryn Chamberlain, Mar 12th
Local Advertiser’s Love Song Now Streaming On Pandora
Radio streaming giant Pandora appeals to local advertisers by demonstrating its advantages over broadcast, particularly when it comes to targeting.
By Nicole Spector, Aug 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th